SEM News
Privacy group files flawed complaint against Google Store Sales Measurement
EPIC gets the basic facts wrong about the data being used in Google program....
More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live
Bing Ads has been rolling out bulk editing capabilities within the web interface over the past few months. Today, more options became available....
Anticipating What Products Will Drive Your Holiday Paid Search Sales
With products changing from year to year, how can you predict which items will be hot sellers this holiday season? Contributor Mark Ballard...
More Bulk Editing Capabilities In Bing Ads Web UI Are Now Live
This week, Google is rolling out new reporting updates for AdWords flexible bid strategies such as Target CPA and Enhanced CPC. Bid strategy...
EBay Dumps Google Syndicated Ads For Bing Ads On Mobile Devices
Quietly, eBay has dumped Google AdWords sponsored text ads from mobile devices in favor of Bing Ads. The move was noticed by RKG, the...
The 4 Cs Driving Mobile Search, Shopping & Buying
Mobile is driving the evolution of shopping behaviors. Contributor John Cosley explores how marketers can meet consumer needs and win customers.....
AdWords Now Shows Up To 3 Business Locations In Google Mobile Search Ads
Google has made an update to AdWords location extensions that allows multiple locations to display in mobile search ads. When several business...
Bing Ads Adds Competitive “Auction Insights” To Web UI
Bing Ads advertisers will now find competitive auction data in the web interface. First launched earlier this year in Bing Ads Intelligence,..
Traffic Insights From Google Shopping Search Partners
Google recently started distributing Google Shopping campaigns to selected partners. Columnist Rebekah Schelfhout explores what impact, if any,...