PPC Training (Google Adwords)

My name is Piyush and I am associated with PPC company. As you know SEO is being penalised again and again by Google's penalty of Panda and Penguin so it is clear that most of us are not able to sustain in SEO. Thinking this we are offering PPC training at very cheap rates. If you search market rates PPC courses are highly priced and people are paying 15k to 20k to learn PPC. But we have program for all those people who cannot pay this big amount. So we give training in just 7K. The course will be completed within 8 weeks and classes are held on Saturday and Sunday.


PPC Material Course

Here are the course material we will include but not limited to:
  • Account Setup
  • Campaign Management
  • Ad Scheduling
  • Ad Copies Creation
  • Landing Page Optimization
  • Reason Of Disapproving (Ad Policies)
  • How Ad Rank work with How Actual CPC charge
  • CTR and How to increase it
  • Quality Score How to Improve it
  • Search Term Report
  • Match Types
  • Remarketing
  • Keyword Research
  • Negative Keywords
  • Ad Extensions
  • Keyword Diagnosis
  • Conversion and Conversion Tracking
  • Google Analytics
  • Goal Setup
  • Ad preview and Diagnosis tool
  • Keyword Planner
  • Display Planner.
 
Session 1:
Intro to AdWords		 Session 2:
Proper Account Set Up		 Session 3:
Advanced Features

Introduction to Online Advertising

  • What is pay-per-click
  • Features & benefits
  • Google search & content network
  • Account structure
  • The interface

Benefits and features of AdWords

  • Cost
  • Timing
  • Flexibility

Basic Terminology

  • Keyword
  • Cost-per-click
  • Clickthrough rate
  • Impression
  • Landing page
  • Conversion
  • Conversion rate
  • Ad position
  • Quality score
  • SEO v. SEM
  • AdWords v. Adsense

Creating a Campaign

  • Language and location targeting
    • Targeting guidelines
    • Excluding locations
    • Making custom targeting
  • Writing ad creatives
    • Editorial policies
    • Ad writing exercise
  • Building a keyword list
    • Best practices
  • Match types
    • Broad, phrase, & exact
    • Negative keywords
  • Setting bids and budgets
    • Daily budget
    • Minimum & Maximum bids
  • Using the Traffic Estimator

Optimization

  • Optimize to increase traffic
  • Optimize to increase quality score
  • Optimize to increase landing page quality
  • Optimize for the Google network

Reports

  • Creating and analyzing reports
  • Saving reports and report templates

Google Analytics

  • Basic linking to AdWords
  • Analytics dashboard
  • Using All Traffic Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance

Proper Account Structure

  • Account
  • Campaign
  • Ad Group
  • Keywords
AdWords Interface
  • Campaign management tab
  • My account tab

Editing Campaign Settings

  • Basic settings
    • Setting start and end dates
  • Budget options
    • Delivery methods + Standard & Accelerated
  • Networds and Bidding
    • Choosing content or search
  • Ad scheduling
    • Multiplying bids
    • Setting times of day that you want your ads to run
  • Ad Serving
    • Setting ads to “Optimize” or “Rotate”

Tools

  • Campaign optimizer,
    Keyword tool,
    Traffic estimator,
    Ads diagnostic tool,
    Ads preview tool,
    Disapproved ads,
    Conversion tracking,
    My change history,
    AdWords Editor

Bidding

  • Manual bidding
  • Changing bids through “edit keyword settings”

Other Advertising Options

  • Image ads
  • Video ads
  • Local business ads
  • Mobile ads

Billing cycle and options

Steps to setting up an account

  • Starter vs. Standard
  • Choose Currency
  • Create your first campaign
 
After the completion of course you can appear for Google Adwords Certification program that is free and we will help you to pass the exam.

So if you are interested you can reach us by filling our contact form..
 
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